Fiat. Marco Silombria's car's advertising project.

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Fiat. Marco Silombria's car's advertising project.

Using the mixed technique: between drawing, collage and applications, Marco Silombria manages to create a visual effect of great communication. 

89cm /69cm 
The drawing-collage on paper is applied with a passpartout on a large sheet of cardboard (the measurements indicated are with and without passpartout).
Not without irony and taking advantage of pop culture colors, it presents two small machines like 2 skates on muscular male legs.
Marco Silombria was a pupil of Emilio Scannavino, collaborator of Armando Testa in Turin, creator of all the advertising for Fiat, Facis, Superga, Defonseca and other large Italian companies from the 70s to the 90s; creator of works with a strong Pop imprint.

Later he had been one of the founders of the CGSS agency together with other important advertisers such as Silvio Saffirio, Gagliardi and Giorgio Caponetti. He signed several successful campaigns: from the one for Gallo rice to the Fiat 127, to the posters for the Gruppo Finanziario Tessile.
In turn, he became a painter, in the 1980s, and devoted to an openly and decidedly homoerotic art, between the new Dadaism and pop art.

Always an active gay militant, Silombria had been the 'creative mind' of the first Italian homosexual association, the Fuori!
He was among the first to introduce the male nude in a pop-Dada key to Italy.